How to Use Google Trends for SEO and Keyword Research

by Khyati Hooda reviewed by Akash Mansukhani
May 6, 2024

Keeping up with trends is an integral part of any SEO campaign. Google Trends is a free tool that helps in this regard.

What Is Google Trends?

Google Trends is Google’s free resource that tells you what people are searching for on the web.

Google Trends

Why Is It Important to Monitor Google Trends?

Google Trends keeps you updated on the latest trends and popular topics. It allows for a more targeted analysis, which can be beneficial for businesses that cater to specific regions or have seasonal trends.

How to Use Google Trends for Topic Analysis?

1. Go to the Google Trends website.
2. Enter your keyword or topic.
3. Select the term from the drop-down menu.

Search bar in Google Trends

Filtering Google Trends Results

You can filter by location, time period, category, and search type.

Filters in Google Trends

Other Sections in Google Trends

• Interest by Region: Shows which countries or regions have the most interest in your keyword.
• Related Topics: Displays other topics related to your keyword currently trending.
• Related Queries: Shows actual search queries related to your keyword.

Interest by region

Comparing Google Trends

You can compare different keywords to see their relative popularity.

How to Use Keywords Everywhere in Google Trends?

Keywords Everywhere provides search volume data that complements Google Trends data.

Bulk Trends Analysis in Keywords Everywhere

Use Keywords Everywhere’s Bulk analysis option to check trend data for multiple keywords at once.

6 Ways to Use Google Trends for Business

1. Keyword Research: Identify which keywords are trending.
2. Topic Clustering: Create related blog posts around central topics based on trends.
3. Local SEO: Analyze interest in keywords within specific regions.
4. Social Media Marketing: Use trending keywords for timely campaigns.
5. Seasonal Marketing: Prepare marketing strategies around peak search periods.
6. Competitor Analysis: Compare your brand against competitors using search data.

Conclusion

Google Trends is a valuable tool for staying updated with industry trends. Pair it with Keywords Everywhere for a more comprehensive analysis and strategy.