# How to Use Google Trends for SEO and Keyword Research

by [Khyati Hooda](/content/blog/author/khyati/index.html) reviewed by [Akash Mansukhani](/content/blog/author/akash/index.html)  
May 6, 2024

Keeping up with trends is an integral part of any SEO campaign. Google Trends is a free tool that helps in this regard.

## What Is Google Trends?

[Google Trends](/content/blog/how-to-use-google-trends-for-seo/index.html) is Google’s free resource that tells you what people are searching for on the web.

Google Trends

### Why Is It Important to Monitor Google Trends?

Google Trends keeps you updated on the latest trends and popular topics. It allows for a more targeted analysis, which can be beneficial for businesses that cater to specific regions or have seasonal trends.

### How to Use Google Trends for Topic Analysis?

1. Go to the [Google Trends website](https://trends.google.com/trends/).
2. Enter your keyword or topic.
3. Select the term from the drop-down menu.

Search bar in Google Trends

### Filtering Google Trends Results

You can filter by location, time period, category, and search type.

Filters in Google Trends

### Other Sections in Google Trends

- **Interest by Region**: Shows which countries or regions have the most interest in your keyword.
- **Related Topics**: Displays other topics related to your keyword currently trending.
- **Related Queries**: Shows actual search queries related to your keyword.

Interest by region

### Comparing Google Trends

You can compare different keywords to see their relative popularity.

## How to Use Keywords Everywhere in Google Trends?

Keywords Everywhere provides search volume data that complements Google Trends data.

### Bulk Trends Analysis in Keywords Everywhere

Use Keywords Everywhere’s Bulk analysis option to check trend data for multiple keywords at once.

## 6 Ways to Use Google Trends for Business

1. **Keyword Research**: Identify which keywords are trending.
2. **Topic Clustering**: Create related blog posts around central topics based on trends.
3. **Local SEO**: Analyze interest in keywords within specific regions.
4. **Social Media Marketing**: Use trending keywords for timely campaigns.
5. **Seasonal Marketing**: Prepare marketing strategies around peak search periods.
6. **Competitor Analysis**: Compare your brand against competitors using search data.

## Conclusion

Google Trends is a valuable tool for staying updated with industry trends. Pair it with [Keywords Everywhere](/content/site-root.html) for a more comprehensive analysis and strategy.