How to Check Twitter Engagement Metrics With Keywords Everywhere  – Keywords Everywhere Blog

How to Check Twitter Engagement Metrics With Keywords Everywhere

by Khyati Hooda

reviewed by Akash Mansukhani

May 20, 2024

After the takeover of Twitter by Elon Musk, many people thought the platform would decline in popularity. However, in 2023, Twitter (now X) had 556 million active monthly users-,X%20User%20Statistics,active%20monthly%20users%20on%20X.&text=As%20of%20April%202024%2C%20X,6.1%20billion%20visits%20per%20month.).

A year later, the platform receives about 6.1 billion visits every month.

X now has a business website where you can explore the platform’s new marketing products. You can also advertise on X and use it to grow your business.

An integral part of business growth and marketing is competitor analysis. You want to know how your competitors’ profiles are doing and if their engagement rate is higher or lower than yours.

In this guide, we will show you how to use Keywords Everywhere to check Twitter engagement metrics and improve your marketing strategy.

How to Use Keywords Everywhere to Check Twitter Engagement Metrics

The good news about Keywords Everywhere is that you do not have to do much. If the extension is on, the tool’s widget will automatically analyze the X pages you land on.

Let’s learn how this works.

Step 1: Go to the X Page You Want to Analyze

Let’s say you want to analyze your competitor’s X page. You need to see how much engagement they get and whether their posts get any traction or not.

If yes, you want to check which of their posts seem to be doing numbers on the platform. Since they’re in the same industry as you, your audiences will overlap.

So, you can take inspiration from their more successful posts and tailor your content accordingly.

For this example, we will use Chipotle’s X page. The brand has 1.3 million followers on the platform.

Since the Keywords Everywhere extension is on, we can see the widget on the right-hand side of the page.

The widget shows us that on average, Chipotle gets 646 likes and 74 replies per post. Besides the replies and likes, the widget also shows the follower engagement rate, impression engagement rate, average retweets, and average impressions.

Step 2: Analyze More Tweets

As you can see above, the widget says that the results are based on the last 19 tweets. That’s because Keywords Everywhere bases these results on the top tweets that load when you land on an X page.

As you scroll down, the results will change.

So, to get a better idea of the overall engagement metrics for Chipotle’s Twitter page, we can scroll down their X page.

The average likes have increased to 706 per post, while the per post comments have increased to 80.

Step 3: Review the Tweets

Keywords Everywhere doesn’t take all tweets into consideration. It ignores the pinned tweets and tweets without impression metrics.

In some cases, the tool also ignores some outlier tweets, such as viral tweets with unusually high engagement rates.

It’s always a good idea to review the tweets being analyzed to get a better sense of the overall engagement metrics. To do that, click the ”Based on last ”x” tweets” to open a new page with a list of all the tweets the tool has analyzed.

Step 4: Analyze the Table

The table will show you the following columns:

If you want to see which tweets the tool has ignored, simply scroll down the table. The ignored tweets will be highlighted.

Step 5: Export the Data

You can copy the whole table to an Excel sheet or Google Sheets for further analysis.

How Does Keywords Everywhere Measure Twitter Engagement Metrics?

When you come across a tweet on X, it will have the following data points.

You can see all these icons under this tweet on Chipotle’s X page.

Keywords Everywhere calculates the average for all these data points and displays them in the widget.

The other two metrics are calculated as follows:

Why Measure Twitter Engagement Metrics?

X has always been the platform where all the discourse happens. It’s where rumors are spread, where news is shared, and where opinions are voiced.

So, it makes sense to measure the engagement rates on this platform. It helps you understand how much your tweets are resonating with your audience and can also give you insights into what type of content performs well.

Self Performance Analysis

Every once in a while, it’s imperative to look back and evaluate your own performance, especially on a platform like X, where trends come and go quickly.

With Keywords Everywhere’s X engagement metrics widget, you can see how well your account is performing. It also gives you an insight into which of your particular tweets are doing exceptionally well.

Competitor Analysis

Of course, the primary use case for measuring X engagement metrics is to gauge your own performance. But it’s also a great way to keep an eye on your competitors.

Content Improvement

Since X has a limited character count (unless you have a Premium account), you have a limited scope to get your message across.

Conclusion

Keywords Everywhere Twitter (X) engagement metrics widget lets you analyze X pages on the go. You no longer have to export the data to a third-party tool to see how your X accounts are performing.

Simply turn the extension on and view the metrics for every X page you visit.